![]() TLC had just introduced a new product - Iaso Tea, an all-natural detox and cleanse - that now is the company’s best-seller. TLC was still working out of Fallon’s basement in 2008 when annual sales reached $100,000, but then came the global financial crisis. “I had to take out a second mortgage on my house because they were literally going to wipe us out.” That was a giant learning curve.”įallon recalls one incident, following a particularly good week of sales, when his merchant processor held up 70 percent of his transactions because TLC had exceeded its run allotment. You’ve got to learn how to play by their rules and leverage them against each other. “Merchant processing is an entity in itself. “I had to learn about merchant (credit card) processing, shipping/receiving, customer service, and the whole industry of product manufacturing,” Fallon says. Once he started TLC, however, he admittedly had a lot to digest. “In 2020, we had a manufacturer go out of business due to COVID-19.”įallon got his first taste of the network marketing business as a distributor for the Southfield-based American Communications Network, which sells utility services. ![]() “You always have to have a backup manufacturer,” Fallon says. It also maintains a few other manufacturers, just in case. In addition to the manufacturer in Utah, which specializes in liquid nutrition products, TLC utilizes companies in Texas and Wisconsin to produce powdered offerings. NutraBurst, which Fallon says tastes like liquified children’s vitamins, is still TLC’s second best-selling product. “He took a gamble, created it for me, and that’s how we got started.” “I offered to send half the money up front and the other half when sales came in,” he recalls. The third call he made was to a smaller manufacturer in Utah, who agreed to formulate the product and produce it in an affordable volume for Fallon. “There was no way I could do those types of numbers,” he says. The first two manufacturers he called to produce his initial offering, a liquid multivitamin called NutraBurst, required minimum orders of 5,000 to 20,000 units. ![]() Healthy Haven: Total Life Changes offers vitamins, weight-loss supplements, coffees, teas, essential oils, hand sanitizer, skin care products, diffusers, and more. “While I was still working at Ford, we’d do TLC at night in the basement, shipping product and taking customer service emails and phone calls.”īefore it even got to that point, Fallon says he was learning important lessons in how to operate a business, including how to get the first batch of product to send to distributors. “I launched (TLC) and quickly made every mistake you can make and then made some more,” Fallon says. To serve the 100,000 international distributors and facilitate product delivery to 150 countries, TLC has two facilities each in the Dominican Republic, Columbia, and Ecuador, and one each in Russia, Peru, San Salvador, Ukraine, Mexico, Hong Kong, Thailand, the Philippines, Guatemala, and Ghana. ![]() “We’re probably 95 percent women as far as distributors,” Fallon reports. Since that time, TLC, as the company is known, has evolved from a $10,000 sideline with four employees to an enterprise that sold $800 million in nutritional supplements in 2020, employs more than 400 people, and has 200,000 distributors, half of whom operate in the U.S. ![]()
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