![]() “A small foundry writes its own end-user license agreement, sometimes with legal counsel, sometimes without. “It just makes it easier for the customer,” he explains, drawing an analogy between font use and software licensing. To see H&Co gobbled up by Monotype was a great blow felt by solo practitioners and small studios, who worry that a profit-driven corporation is increasingly dictating the terms and conditions of how their work is priced and distributed.Ĭharles Nix, a creative type director at Monotype, says that bringing H&Co’s assets under the company’s e-commerce umbrella simplifies the process of browsing and buying fonts. H&Co was a bastion of independent type design, a practice that was as innovative as it was profitable amid competition from giants like Monotype and Adobe Fonts, as well as the proliferation of free typefaces on Google Fonts. Now, the acquisition of H&Co by an industry giant with private-equity owners is lighting up the industry, and raising existential concerns for others in the field. And lawyers and graphic design nerds may recall the 2014 million-dollar legal battle (and settlement) between Hoefler and his former business partner Tobias Frere-Jones-still the most publicized controversy in the relatively mellow world of digital font-making. H&Co’s name might ring a bell for those who saw the episode of the Netflix series Abstract featuring its founder, Jonathan Hoefler. ![]() Download Gotham family bundles from Hoefler&Co, or settle for the free versions on Free Fonts Family. If you haven’t yet, make sure you get this typeface for your toolkit. This font is also used presently by Discovery, Inc., Taco Bell, and Golf Galaxy for their logos. Some of its known applications included Barack Obama’s 2008 presidential campaign, the Michigan State University branding, and the Australian Labor Party’s 2016 federal election campaign. Since its release in 2000, Gotham has seen a lot of use. And it looks more natural compared to other geometric typefaces like Futura or Avenir. ![]() These characteristics attest to its versatility. It has also has near-circular curves, with an x-height almost at the exact middle of the ascenders and descenders. ![]() This sans- serif typeface is well-known for its uniformity and low thick– thin contrasts. Gotham’s simplicity reflected much like the 1920s, where the preferred type during the Depression was a look that kept the bare essentials, “rid of undesirable, local, or ethnic elements”. Type designer Tobias Frere-Jones’ inspiration came from the lettering seen on older buildings, after taking a walk around Manhattan.įrere-Jones felt that there was a need to preserve “old pieces of New York that could be wiped out before they’re appreciated”. quoted that the font should be something “that was going to be very fresh and very established to have some sort of credible voice to it”. Made for professional use, Gotham is a large family with four widths, eight weights, and separate designs for screenplay and a rounded version. They wanted a “ masculine, fresh, and new look” using a geometrically-structured sans- serif. The typeface was initially commissioned by GQ Magazine. Find out why this font is such a huge hit. One of the most widely-used fonts of the last decade, Gotham can be seen just about anywhere. ![]()
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